1. CBEC stands for the Cross-border E-commerce Business Council.2. The Cross-border E-commerce Business Council is a non-profit global chamber of commerce organization, composed of global e-commerce enterprises, investment funds, and e-commerce associations from various countries.3. Cross-border e-commerce refers to international business activities where parties from different countries complete transactions through online platforms, facilitate payments through electronic means, and deliver goods via cross-border e-commerce logistics and remote warehousing.4. One of the benefits of cross-border e-commerce is the opportunity it creates for businesses to establish international brands. In the internet era, brand and reputation are crucial components of a company's competitiveness and key to winning consumer favor.5. Despite producing high-quality products and services, many Chinese companies are not known to international consumers. Cross-border e-commerce can effectively overcome channel monopolies, reduce intermediate links, save transaction costs, and shorten deal times, providing an effective route for Chinese enterprises to build and enhance their brand recognition. This, in particular, creates new spaces for development for small and niche SMEs, thereby fostering more invisible champions with international competitiveness.6. Currently, 80% of China's export-oriented businesses have begun using e-commerce to explore overseas markets. The development of cross-border e-commerce has directly promoted the growth of modern service industries such as logistics and delivery, electronic payments, electronic certification, and information content services, as well as related electronic information manufacturing industries.