1. Order Quantity = Traffic × Conversion Rate2. What is Traffic? In hotel operations, whether it be through traditional methods or modern online travel agencies (OTAs), traffic refers to the number of visitors. However, it's important to note that traffic does not equate to order quantity.3. The Importance of Conversion Rate For instance, if 100 guests visit the hotel but only 50 ultimately make a reservation, then the 100 visitors are what we refer to as traffic. In this example, the conversion rate is 50%. This means that our revenue is actually generated from only these 50 guests.4. Two Methods to Increase Hotel Revenue - Expand Traffic Entry Points: Attract more visitors to the hotel. - Increase Conversion Rate: Encourage more visitors to make reservations.5. The Relationship between Traffic and Hotel Revenue As seen from the example above, the purpose of traffic is to draw more people to the hotel, making them aware of and find us. In the online operation of hotels, traffic is also known as exposure rate, which means making our hotel visible to more people.6. Strategies to Increase Traffic Increasing traffic essentially involves enhancing our visibility. As long as we find ways to make our hotel stand out to a greater audience, traffic will naturally follow.