1. Misswiss is a brand positioned in the mid-market segment, targeting young women as its primary customers.2. The brand is known for its unique style and high-quality craftsmanship, which are reflected in its product design philosophy.3. With reasonable pricing, Misswiss has established a significant presence in the mid-market fashion industry.4. The brand's target consumer group consists of individuals who value fashion sense and quality, yet operate with a cautious budget.5. As a mid-tier brand, Misswiss perfectly caters to the needs of these consumers by offering stylish and practical products.